05
Jan
10

2010 Fashion Forecast

 

 Happy New Year!

In fashion, 2010 brings a host of possibilities. This year, more people will be putting their own spin on trends rather than duplicating what’s in the magazines and on the runways. “2010 is all about personal style,” said Gregg Andrews, fashion director for Nordstrom. “It’s hard to put your finger on a single trend because there are so many influences happening. The new year is about a melding of styles and inspiration. It’s not about replicating. It’s about new interpretations.”

Translation: Personalize the trends.

You can do this simply by adding color or playing with textures, while paying attention to what’s “in” fashion.

So, let’s recap 2009: Puffy jackets with pencil skirts; blousy tunics with skinny jeans, motorcycle jackets, embellished leather, aggressive-looking shoes and almost anything studded, grommetted or sequined.

As we begin a new year, skirts are moving away from pencil to volume; khakis are the new jeans; and the aggressiveness of fall is being replaced with softer textures, such as chiffon, georgette and lightweight cottons. And simplicity is in.  “We’ve been seeing this shift to clean lines and simplicity because consumers want to invest in something that will last and is a staple,” said Jamie Thomas, markets editor for Stylesight, an online fashion forecasting firm. “We’re seeing the return of the chino and the cargo pant, instead of the emphasis on denim. I don’t think people are tired of denim, but simplicity is back and neutrals are more versatile for the office or elsewhere.”

 We will continue to mix high-end and low-priced items as well. Regardless of price, women look for items that make them look new and unique.

Color

This will be the year of turquoise, according to the Pantone Color Institute. The blue-green hue is considered to evoke calm and compassion, but its warm and cool shades mix well with all skin tones.

Leatrice Eiseman, executive director of the Pantone Color Institute, says most people respond positively to turquoise, and it has a universally flattering appeal for men and women.

“We look at the psychology of the color,” Eiseman said. “This year specifically, we were very certain that turquoise was a strong trend and narrowed it down to the best, most representative color for both fashion and home.” Andrews agreed, saying that a true turquoise or more subdued teal is a fresh complement for spring. He suggests incorporating a teal handbag into a spring wardrobe if you’re shy about wearing bold colors. “Most women don’t have a teal handbag,” he said. “Teal works great with neutrals, and it opens the door to play with color. The bag can be your accent.”

Softness

The spring runways are flowing with light, airy fabrics from designers such as Roberto Cavalli and Peter Som. Even at Kohl’s, designer Vera Wang is offering softer, but not overly delicate, looks in her Simply Vera Vera Wang collection. Details include pleats, tucks and beads to sheer layers in tulle, chiffon and mesh. Wang calls it a season of the “tress” — a cross between a dress and a tunic, and it epitomizes the lightness of spring.

Waists

In the past few years, belts have become a must-have accessory. The new year continues the trend, but belts will be simpler and less embellished. You can cinch the waist with a belt or by tucking a blouse into a trouser. But you need to embrace that the waist is going to be a focal point for fashion this spring.

Volume

From fuller skirts to more relaxed trousers, the new year also brings more volume at the bottom. But don’t fret over looking larger than you are. Defining the waist helps create a more tailored silhouette.

Ornate necks

Belts were the “jewelry” for the outfit in 2009. But now, it’s about adorning the neck. Bib necklaces that layer and drape, like a bib, are appearing in collections everywhere. 

Stay tuned next week for 2010 Spring/Summer key looks!

 

 

 

(Excerpts from Houston Chronicle)

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