08
Jul
11

Beauty on the Go?

One morning last week I saw the oddest thing: a woman driving while brushing her teeth! She was driving with one hand on the steering wheel, the other brushing her teeth – all while crushing the accelarator pedal in a desperate attempt to get to work on time. Staring in utter shock, I couldn’t help but wonder where would one spit the toothpaste while driving? Let’s hope she didn’t do the unimaginable out the window.

This got me thinking about how many women actually put on make-up while driving, and how many crashes are caused as a result of women applying make-up on the move.

Even though looking into a makeup mirror is more distracting than looking into a rear view mirror, one-fifth of women drivers in UK (aged between 17 and 21) admit to touching up their make-up while driving. Three percent of these women admit to having caused a collision, which represents about 450,000 crashes in the UK.

Since we don’t have Canadian statistics on this issue, we’re curious to know how many women in Canada admit to having looked into the rearview mirror while driving and applied a dab of mascara or touched up their lipstick. Have you ever applied make-up in the car, with foundation, concealer, blush, eyeshadow, mascara, eyeliner and lipstick?


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