Understanding Retail Image with Paco Underhill

As a change in season approaches many of you may find yourselves drawn to the shops to survey the new looks and perhaps commit to a few new pieces for your wardrobe. Image awareness is at play as selections are made to enhance one’s personal style and to project a particular impression. But have you ever considered the image of the shop itself? Maybe not consciously but most certainly you have made decisions about your experience and your buying behaviours based on the impact of a retail environment’s image.

This topic fascinates us here at the Image Builders as our work involves both helping the consumer optimize his or her image as well as guiding businesses into optimizing their identity for corresponding success.

Paco Underhill is an expert in understanding the relationship between the consumer and his or her needs and the success or failure of retail environments to recognize and adapt to these needs. He is the founder of a company called EnviroSell and counts many of the most popular retail organizations as his clients.

He has written several books – all engaging reads – sharing his professional insights. Click on each cover to learn more. We guarantee your shopping excursions will be seen from a fresh perspective.



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