Posts Tagged ‘make-up


Make-up Makes Women Appear More Competent

Wearing makeup has a significant impact on how people perceive women, making women seem more attractive, competent, likable and trustworthy, according to new research published early this month.

According to ABC News, Researchers at Procter & Gamble, Massachusetts General Hospital, Harvard Medical School, Boston University and the Dana-Farber Cancer Institute showed study participants photos of women either wearing no make-up or wearing one of three different cosmetic looks – natural, professional or glamorous.

In the first study, subjects were first shown images of women, who were of different ages and ethnicities, for 250 milliseconds. In a second study, a different set of study subjects looked at the same photos for an unlimited amount of time so they could carefully inspect each face.

Study participants then rated the women in terms of competence, likability, attractiveness and trustworthiness.

“We found that when faces were shown very quickly, all ratings went up with cosmetics in all different looks,” said Nancy Etcoff, lead author and associate researcher at Massachusetts General Hospital. “The women were judged as more competent, likable, attractive and trustworthy.”

But when subjects had the chance to examine photos for a longer period of time, the same perceptions didn’t carry over.

“When they got to the more dramatic makeup looks, people saw them as equally likable and much more attractive and competent, but less trustworthy,” Etcoff said. “Dramatic makeup was no longer an advantage compared to when people saw the photos very quickly.”

Etcoff said the study findings should serve as a message to women that cosmetics could have an impact on how people perceive them in ways beyond physical attractiveness.

“In situations where a perceiver is under a high cognitive load or under time pressure, he or she is more likely to rely on such automatic judgments for decision-making,” the authors wrote. “Facial images appear on ballots, job applications, web sites and dating sites.”

According to ABC News Radio, a Proctor & Gamble chemist and co-author on the study, Dr. Sarah Vickery, said the research could have an impact on the cosmetic industry.”We’re really seeing for the first time how that impacts how others perceive us so that could lead to new color palates, new finishes or it could impact how we organize our color collections for women,” she said.

This study shows that cosmetics enhance how others perceive your beauty, but there are other ways to feel beautiful,” said Ann Kearney-Cooke, director of the Cincinnati Psychotherapy Institute. “Your warmth, confidence and energy attract others to you. There’s nothing more attractive than a confident woman with a voice of her own, with her own style that comfortable in her own skin.”

(Excerpts from ABC News Article by Kim Carollo)


Beauty on the Go?

One morning last week I saw the oddest thing: a woman driving while brushing her teeth! She was driving with one hand on the steering wheel, the other brushing her teeth – all while crushing the accelarator pedal in a desperate attempt to get to work on time. Staring in utter shock, I couldn’t help but wonder where would one spit the toothpaste while driving? Let’s hope she didn’t do the unimaginable out the window.

This got me thinking about how many women actually put on make-up while driving, and how many crashes are caused as a result of women applying make-up on the move.

Even though looking into a makeup mirror is more distracting than looking into a rear view mirror, one-fifth of women drivers in UK (aged between 17 and 21) admit to touching up their make-up while driving. Three percent of these women admit to having caused a collision, which represents about 450,000 crashes in the UK.

Since we don’t have Canadian statistics on this issue, we’re curious to know how many women in Canada admit to having looked into the rearview mirror while driving and applied a dab of mascara or touched up their lipstick. Have you ever applied make-up in the car, with foundation, concealer, blush, eyeshadow, mascara, eyeliner and lipstick?


Pretty Powerful!

Bobbi Brown Cosmetics launched a campaign this spring called Pretty Powerful, featuring photos and videos of real women, in-store at Bobbi Brown Studios and online. Bobbi was inspired by real women, a first for a prestige beauty brand.

Pretty Powerful symbolizes Bobbi’s belief that all women possess natural beauty, and with the right tools, are empowered to a higher level of pretty. The campaign has captured their before and after photos, videos and testimonials as its centerpiece content.

Click here to see the Contest Winners!

We at The Image Builders, as devoted messengers of  NATURAL BEAUTY  and as fans of everything Bobbi Brown, would like to ask you to share what makes YOU feel Pretty Powerful.  We look forward to your thoughts!

Here is what some of Bobbi’s friends shared: